Nicky Fiorentino breaks down how he’s scaling a premium DTC meat brand using AI across acquisition, retention, and conversion. From building custom Google Ads analysis tools to automating hyper-segmented email campaigns, he explains how AI enables faster decisions and more personalised customer journeys. He also shares how AI-powered voice calls are recovering abandoned carts and uncovering real-time customer feedback. The conversation dives into the challenges of scaling a high-end product, improving perceived value without heavy discounting, and finding the right balance between performance marketing and brand-led growth.