Will sits down with Neal Goyal, SVP at PostPilot, to unpack how direct mail is becoming a data-driven acquisition channel for DTC brands. They discuss rising CAC, declining Meta ROAS, and why retention is the only real path to profitability. Neal explains how AI and first-party data are transforming physical mail into a personalized, programmatic tool that cuts through digital noise. They also explore margin compression, brand defensibility in an AI-first world, and the evolving role of creativity in e-commerce marketing.