🎙️ Does your brand stand out, or is it lost in the pack?In this episode of the Cult Products Podcast, we explore what makes a brand truly effective—and spoiler alert: it’s not about flashy graphics or catchy slogans. We dive into the Blue Ocean Strategy to show you how to make your brand the obvious choice in a crowded market.Key Takeaways:🎮 Learn how Nintendo created a "category of one" and redefined its market.💡 Discover what David Attenborough can teach us about brand storytelling.🖌️ Understand why copying competitors is a dead end—and what to do instead.Whether you're refining your brand or starting fresh, this episode is packed with actionable insights to help you carve out your unique space and grow your start-up.Looking for more tips? Connect with Phill on LinkedIn: https://www.linkedin.com/in/phillbolland/