How Her Campus Built a 100K+ Gen Z Creator Community (With No Shortcuts)
August 23, 2025
In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.
We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.
From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.
🎯 Key Topics Discussed:
1. What Gen Z creators really want from brand deals
2. How Her Campus balances scale, trust & authenticity
3. Why manual vetting is still critical — even with 100K creators
4. How college athletes are shaping the next wave of creators
5. Social listening and pulse checks: how they spot risks and trends
6. The future of community-building and Gen Alpha creators
7. The secret to brand-safe UGC that still feels real
🎙️ Welcome to S3E22 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.
We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.
From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.
🎯 Key Topics Discussed:
1. What Gen Z creators really want from brand deals
2. How Her Campus balances scale, trust & authenticity
3. Why manual vetting is still critical — even with 100K creators
4. How college athletes are shaping the next wave of creators
5. Social listening and pulse checks: how they spot risks and trends
6. The future of community-building and Gen Alpha creators
7. The secret to brand-safe UGC that still feels real
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.
We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.
From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.
🎯 Key Topics Discussed:
1. What Gen Z creators really want from brand deals
2. How Her Campus balances scale, trust & authenticity
3. Why manual vetting is still critical — even with 100K creators
4. How college athletes are shaping the next wave of creators
5. Social listening and pulse checks: how they spot risks and trends
6. The future of community-building and Gen Alpha creators
7. The secret to brand-safe UGC that still feels real
Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com