[Special episode] How Microsoft, HP, and SAS build data-driven territories, quotas & incentives
July 15, 2025
In this special episode, three powerhouse compensation and revenue operations leaders from Microsoft, HP, and SAS share how they use data—not gut instinct—to design smarter territories, quotas, and incentives. Recorded live at the Sales Planning Summit, the discussion features insights on analytics-driven planning, AI forecasting, and real-world strategies from best-in-class orgs.
What happens when three powerhouse leaders from Microsoft, HP, and SAS unpack the science behind sales planning? You get a modern look at how the absolute best-in-class are designing smart territories, quotas, and incentive plans—grounded in data, not gut instinct.
In this special episode of The Sales Compensation Show, we’re sharing a high-impact session from the Sales Planning Summit featuring a behind the scenes with:
- Edie Cagle, VP of Global Revenue Operations at SAS
- Maria Oczko-Canant, VP of Sales Compensation & Planning at HP, and
- Nandini Ramaswamy, VP of Worldwide Incentive Compensation at Microsoft
Hosted by Nabeil Alazzam, CEO of Forma.ai, this panel dives deep into:
- How to design equitable, efficient sales territories using data
- What analytics-driven quota-setting really looks like
- Ways to optimize sales incentives to influence behavior and drive results
- The role of AI and forecasting in staying ahead of market shifts
- Real-world examples of how top enterprises are evolving their sales planning
Serious about turning sales planning into a strategic advantage? Then this conversation is a must-listen!
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