Building strong relationships with customers is crucial for long-term success. Gone are the days when salespeople could solely rely on product knowledge and persuasive tactics to seal deals. In today's landscape, customers crave more than mere transactions; they desire genuine and tailored experiences. This is where the power of authenticity and relationship-building comes into play. So, what else makes cultivating strong relationships with partners, fostering a channel community, and nurturing employees' relationship-building abilities so crucial? To help us with this topic today, we have Drew Sechrist, Co-Founder and CEO of Connect The Dots.