The Art of Capturing Young Audiences: Insights from BBC's Fiona Campbell
July 23, 2024
In this episode of Careers Unwrapped, host Mark Fawcett is joined by Fiona Campbell, Controller of Youth Audience at BBC iPlayer and BBC3. Together, they explore Fiona's diverse career journey from investigative journalism to digital media, discussing the challenges of capturing young audiences and the evolving landscape of content creation.
In this episode of Careers Unwrapped, host Mark Fawcett is joined by Fiona Campbell, Controller of Youth Audience at BBC iPlayer and BBC3.
Join them as they explore:
- The day-to-day responsibilities of a Controller of Youth Audience
- How data-driven decisions and creative instincts shape content creation
- Fiona's journey from international documentaries to digital media leadership
- The importance of persistence and networking in building a media career
- Insights into the BBC's approach to capturing young audiences
- The challenges and opportunities in the evolving digital media landscape
Fiona Campbell is a leading figure in digital media, currently serving as the Controller of Youth Audience at BBC iPlayer and BBC3. With a rich background as Digital Director for BBC News and extensive experience in producing investigative documentaries globally, Fiona brings a wealth of knowledge to the conversation. She's also a trustee of Comic Relief, further demonstrating her commitment to impactful media.
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