Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

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In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:

Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs?
Small launches + more launches + lower prices + R&D productivity: how will the future play out, especially with the new IRA (inflation reduction act)?
Why will the role of Medical Affairs grow in 2023 and beyond?
How can GPT be used to create more content and speed up MLR review?
MAPS (Medical Affairs Professional Society): what is its role, and why did it grow to thousands of members in just a few years?

Subscribe here:

And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Sameer Lal: https://www.linkedin.com/in/sameerlal/?original_referer=
Indegene Website: https://www.indegene.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.