Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell

Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are no good here. This is a public sector institution, and they don’t play by B2B rules. Green Leads CEO, Mike Farrell, explains. What we talked about: B2B vs Public Sector: dos & don’ts AI risks & opportunities Content syndication Outsourcing SDRs Check out these resources we mentioned during the podcast: Mike’s LinkedIn profile Green Leads’ website For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

Green Leads CEO, Mike Farrell, explains.

What we talked about:

B2B vs Public Sector: dos & don’ts
AI risks & opportunities
Content syndication
Outsourcing SDRs

Check out these resources we mentioned during the podcast:

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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