Barclay Saul, CEO and co-founder of Kyrgies, joins Will Laurenson to discuss what it really takes to build a product-led ecommerce brand without relying on constant paid media growth. From leaving Amazon and reducing Meta spend to doubling down on word of mouth, wholesale, and in-person experiences, Barclay shares the strategic shifts shaping Kyrgies’ next chapter. The conversation also explores customer-led product decisions, international expansion, and a surprising scientific study showing how Kyrgies slippers interact with bacteria in the home.