Why Being a “Doer” Beats Decades of Experience with Samantha Greenwald
September 3, 2025
26-year-old Samantha Greenwald is proving that success in construction equipment sales isn’t just about time served; it’s about being a “doer.” As Territory Manager at 4Rivers Equipment, she brings a fresh perspective to the equipment sales and rental services, challenging traditional approaches while maintaining the industry’s core values of reliability and relationships. In this episode of Beyond the Build: Innovation in Construction, Samantha joins hosts Scott Lowman and JP Scott to share insights on navigating the construction equipment industry as a young professional, bridging the gap between rental and dealership models, and delivering exceptional customer service through a "doer" mentality.
26-year-old Samantha Greenwald is proving that success in construction equipment sales isn’t just about time served; it’s about being a “doer.” As Territory Manager at 4Rivers Equipment, she brings a fresh perspective to the equipment sales and rental services, challenging traditional approaches while maintaining the industry’s core values of reliability and relationships. In this episode of Beyond the Build: Innovation in Construction, Samantha joins hosts Scott Lowman and JP Scott to share insights on navigating the construction equipment industry as a young professional, bridging the gap between rental and dealership models, and delivering exceptional customer service through a "doer" mentality.
What You’ll Learn:
- How to transition from rental houses to dealership sales and leverage unique perspectives from both worlds
- Why being a "doer" is crucial for gaining respect and success in the construction equipment industry
- How to build lasting customer relationships through in-person interactions despite technological advances
- Why transparency and follow-through are essential when handling shipping delays and logistics challenges
- The "Working Partner" principle for delivering complete equipment solutions beyond traditional sales models
Samantha Greenwald is a Territory Manager at 4Rivers Equipment, where she plays a vital role in delivering equipment and service solutions for construction and forestry professionals. With experience in both sales and management at companies such as United Rentals and 4Rivers Equipment, she brings unique insights into the rental versus dealership sales dynamics in the construction industry. At just 26 years old, Samantha has distinguished herself as a passionate "doer" in the industry, focusing on building strong customer relationships and providing comprehensive equipment solutions.
Tune in for a look at the hidden costs of construction and the unique approaches that can help solve for them!