Medical Affairs Is Winning on Social

Medical Affairs is evolving, but are we evolving with it? In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a pioneering voice in digital transformation for Medical Affairs. Together, they discuss what it takes to move from cautious experimentation to a scalable and cross-functional social media strategy.

Medical Affairs is evolving, but are we evolving with it?

In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a pioneering voice in digital transformation for Medical Affairs. Together, they discuss what it takes to move from cautious experimentation to a scalable and cross-functional social media strategy.

You’ll learn why the real risk isn’t being on social media, it’s not being there when misinformation takes the stage. Kimberly shares how her team made the leap from watching stakeholders online to building an integrated presence on platforms like X and BlueSky, how they secured compliance buy-in without friction, and why you don’t need all the answers before you start.

This is more than a case study. It’s a playbook for how Medical Affairs can own the conversation, responsibly, strategically, and at scale.

In this episode, you’ll learn how to:

Build a compliant and multi-channel presence that meets stakeholders where they are
Partner with compliance as a co-creator, not a blocker
Turn social listening into a strategic advantage
Use early wins (and metrics) to scale internal buy-in
Move from reactive to proactive digital content planning

Before you hit play, ask yourself: Are you waiting for the perfect plan—or building trust in real time?

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Reserve your session → Schedule now https://calendly.com/d/gc7q-khv/consultancy-meeting

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

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Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.