Behind the Shelf is where product ideas meet real-world reality. Hosted by Keren Novack and powered by Curion, this podcast goes beyond marketing claims to uncover what actually makes products succeed once they hit the shelf. Each episode brings you inside the minds of founders, brand leaders, and product innovators across CPG, FMCG, beauty, food and beverage, and retail. From early-stage concepts to billion-dollar brands, you’ll hear field-tested insights behind the decisions, data, and consumer behavior that shape winning products. We're jumping beyond speculative theories to talking about what real consumers do, not what we assume they do. Through candid conversations and data-backed perspectives, Behind the Shelf reveals the gap between intention and impact, helping you build products people truly choose, use, and love. If you’re building, testing, or scaling products, this is your shortcut to smarter decisions—and better outcomes.