Mastering Direct Bookings with Mark Simpson of Boostly
February 11, 2025
Join Lynell Gordon as she sits down with Mark Simpson, founder of Boostly and a leading expert in direct bookings. Mark shares proven strategies to help property managers cut commission costs, build guest loyalty, and drive repeat business through smart marketing and communication. From email marketing to community-building and the future of AI, this episode is packed with insights on growing a hospitality brand beyond OTAs.
This episode is sponsored by Bluetent.
In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Mark Simpson, the founder of Boostly and a global advocate for the #BookDirect movement. Mark has helped thousands of property managers increase direct bookings and build long-term guest relationships through strategic marketing, communication, and technology integration.
Together, they explore:
- How daily marketing routines can boost direct bookings
- The power of email marketing and why plain-text emails outperform flashy designs
- Why AI and automation will revolutionize guest communication
- The importance of building a guest community to drive referrals and repeat business
- How SMS and WhatsApp can improve guest experience and engagement
Mark’s insights come from years of hands-on experience helping hospitality businesses grow. He breaks down practical steps that any property manager can implement to reduce reliance on OTAs and take control of their bookings.
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The Vacation Rental Show: How We Grow is handcrafted by our friends over at: fame.so
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes:
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes:
- Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
- Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
- Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty
Are you a vacation rental industry leader looking to share your expertise? We're seeking innovative voices to join our conversation about growing and scaling vacation rental businesses.
The Vacation Rental Show: How We Grow reaches thousands of property managers worldwide. We're particularly interested in perspectives on:
- Scaling your vacation rental portfolio
- Optimizing guest experiences
- Revenue management strategies
- Industry trends and market insights