Increasing Brand Awareness w/ Ami Myrland
December 14, 2021
Why do organizations need to become more community-focused?
Doing business means more than simply providing products or services to people. Companies have to embrace the idea of positively supporting and engaging with their communities. And social media platforms are the number one tool that can broadly help increase brand awareness.
Ami Myrland is the Senior Vice President and Chief Financial Officer at the Capitol Bank, a locally-owned financial institution from Madison, Wisconsin. Ami is passionate about the banking industry. As CFO, she oversees accounting, finance, IT, HR, facilities, and project management at the Capitol Bank. In today's episode, she discusses her experience as a CFO and how she's been leveraging LinkedIn as a business development tool.
In this episode, we discuss:
- Why businesses need to focus on communities
- How to leverage LinkedIn to develop your brand
- How a CFO can build a successful working relationship with the CMO to increase brand awareness
For more interviews from the CFO Weekly podcast, check us out on Apple, Spotify, or your favorite podcast player!
Presented by Personiv
https://insights.personiv.com/cfo-weekly
Why do organizations need to become more community-focused?
Doing business means more than simply providing products or services to people. Companies have to embrace the idea of positively supporting and engaging with their communities. And social media platforms are the number one tool that can broadly help increase brand awareness.
Ami Myrland is the Senior Vice President and Chief Financial Officer at the Capitol Bank, a locally-owned financial institution from Madison, Wisconsin. Ami is passionate about the banking industry. As CFO, she oversees accounting, finance, IT, HR, facilities, and project management at the Capitol Bank. In today's episode, she discusses her experience as a CFO and how she's been leveraging LinkedIn as a business development tool.
In this episode, we discuss:
- Why businesses need to focus on communities
- How to leverage LinkedIn to develop your brand
- How a CFO can build a successful working relationship with the CMO to increase brand awareness
Learn more about Marvin and Business Exit Stories Podcast:
Doing business means more than simply providing products or services to people. Companies have to embrace the idea of positively supporting and engaging with their communities. And social media platforms are the number one tool that can broadly help increase brand awareness.
Ami Myrland is the Senior Vice President and Chief Financial Officer at the Capitol Bank, a locally-owned financial institution from Madison, Wisconsin. Ami is passionate about the banking industry. As CFO, she oversees accounting, finance, IT, HR, facilities, and project management at the Capitol Bank. In today's episode, she discusses her experience as a CFO and how she's been leveraging LinkedIn as a business development tool.
In this episode, we discuss:
- Why businesses need to focus on communities
- How to leverage LinkedIn to develop your brand
- How a CFO can build a successful working relationship with the CMO to increase brand awareness
Learn more about Marvin and Business Exit Stories Podcast:
Episode resources:
If you enjoyed this episode then please either:
- Follow, rate, and review on Apple Podcasts
- Follow on Spotify
CFO Weekly is hand crafted by our friends over at: fame.so
Previous guests include: Carl Seidman, CSP, CPA , CFO Advisor at Seidman Financial, Beatty D'Alessandro, Managing Partner at BCDN Advisors, Stephen Newland, CMA, Owner of MoneyPath FP&A, Emmanuel Daniel, Founder of The Asian Banker, Official Member at Forbes Business Council
Check out our three most downloaded episodes:
- Transforming the Four FP&A Key Pillars for Business Success with Carl Seidman
- Top Skills and Strategies for Standing Out in Finance with Stephen Newland
- The Future of Finance with Emmanuel Daniel
If you are interested in joining CFO Weekly as a guest, please complete this form: fame.so/cfo-guest