In this episode of the Doing Sustainability podcast, John Friedman, Managing Director of ESG and Sustainability at Grant Thornton, joins Gary Baker and Roxanne "Rocket" White to dive into the evolution of business purpose and why one day what we call ESG will just be called business. John Friedman is a sustainability expert with more than twenty years of experience helping companies live their values and engage in authentic conversations by integrating their environmental, social, and economic aspirations into their cultures and business practices. Before Grant Thornton, John was the Sustainability Manager at WGL, Director of Corporate Responsibility Communications and Public Relations at Sodexo. John is also the author of Managing Sustainability: First Steps to First Class and was a Founding board member and Member of the Executive Committee Sustainable Business Network of Washington.