In this episode, Richard Harris, CEO of Black Crow AI, discusses the importance of data and machine learning for e-commerce brands. He emphasizes the overwhelming amount of data available and how his platform helps brands make sense of it. The conversation covers the potential uses of machine learning, personalization, and the importance of understanding user behaviour. Richard encourages brands to take ownership of their data and leverage it to their advantage. This podcast offers valuable insights for anyone interested in improving marketing efficiency and profitability.