In the third episode of The App Marketing Show, brought to you by Appnext, our host welcomes Jatin Mittal, the Head of User Acquisition at TapNation. With over three years of experience in mobile marketing, Jatin shares his expertise in identifying key user audiences and implementing tailored marketing strategies to drive impactful results in in-app purchases and user engagement. The episode delves into TapNation's impressive growth in the gaming app space, exploring their strategic approach to user acquisition amidst the evolving gaming market. Jatin also discusses the benefits of using Appnext's platform for discovering high-quality users and offers valuable advice for other gaming app marketers and user acquisition managers. Tune in to gain valuable insights and stay ahead in the dynamic world of mobile gaming.