Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective Medical Communication practices.

Our special guest today is Matthew Krzywosz, Director of Scientific Communications and Content at Astellas Pharma. Join us as we explore the importance of tailoring Medical Communication content for your audience, why you should develop concise and digestible content in Medical Communications, the importance of harnessing audience insights and feedback, and strategies for modernizing your MedComms approach.