Breanna Greenberg, Head of Marketing at Stratia, joins Will Laurenson to discuss the evolving challenges of beauty marketing. From working in corporate giants to thriving in startup environments, Breanna shares what sets smaller brands apart. She explains why traditional ad strategies are struggling, how TikTok Live has transformed Stratia’s engagement, and why “clean beauty” is often misleading. They also explore AI’s role in e-commerce and the future of customer acquisition. If you're looking for fresh marketing insights rooted in authenticity and science, this episode is packed with valuable takeaways.