In episode 54 of the Customers Who Click podcast, I spoke with Jon Halley about the importance of first-party data.

1st party data is so hot right now. With data-related issues around the death of third-party cookies and iOS14 updates, many brands are scrambling for an alternative and are rediscovering first-party data and how to make the most out of it.

It’s such a powerful tool that can be applied to any aspect of DTC business, from acquisition, customer service through to retention and loyalty. The more you know about your customers, the more segmented & personalised experience you can deliver and trust me when I say this, your customers only want to see offers relevant to them and their needs and wants.

More importantly, though, customers are more than happy to share it with brands, given they’re offered value in exchange.  

Jon is the European Executive Director of Wunderkind, a performance marketing agency delivering one-to-one messages at scale at a scale that’s not otherwise possible. Previously, he was involved in the B2B SaaS space for 11 years before making the transition into the retail industry. You can connect with him on LinkedIn or head over to www.wunderkind.co.