From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices

Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.

Join them as they:

Discuss the pivot in influencer marketing from awareness to conversions
Look at the role of authenticity in influencer marketing
Talk about the need to cast a wider influencer net and address a larger audience
Look at using first-party data to match brands with influencers
Discuss how influencer marketing requires multiple touchpoints for conversions

Jennifer Quigley-Jones is the CEO & founder of Digital Voices; an agency that drives brand growth through the power of influence. The agency has offices in the USA and UK and has run campaigns in 36 countries, with 19 native languages spoken on the team. Digital Voices was named Influencer Marketing Company of the Year in 2022.

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