Why Most e-Commerce Brands Are Solving the Wrong Problem

Join host Norbert Strappler as he speaks with Tina Nelson, Product Strategy Director at Optimizely, about the evolution of digital commerce platforms and strategic AI implementation.

About the Guest:

Tina Nelson brings 20+ years of experience from development to digital strategy, having worked with Sitecore, Salesforce, and Episerver before leading product strategy at Optimizely for 9,000+ global brands.

Key Topics:

The journey from developer to strategic leader
How to choose the right CMS/e-commerce platform
Achieving 95%+ client retention rates
When headless commerce makes sense (and when it doesn't)
Quick-win personalization strategies
The future of AI in e-commerce

The No.1 eCom Operations hack:

"Technology shouldn't be the leader. Your requirements are really the leader, and then the technology needs to align to those needs."

Show Notes:

(00:02:54) Developer to Product Strategy Journey
(00:04:55) CMS and E-commerce Platform Trade-offs
(00:06:45) Change Management in Consolidation
(00:09:29) Achieving 95%+ Client Retention
(00:11:23) Strategic Development Guidance
(00:12:48) AI Benefits for Customers
(00:14:48) Aligning Teams with Client Value
(00:16:29) Innovation vs. Operational Consistency
(00:17:30) AI's Future Impact on MarTech
(00:21:35) Simple Personalization for Store Owners
(00:24:31) Low Effort, High Impact Actions for E-commerce
(00:27:42) Final Thoughts and Farewell