Nick Mertz, President and CEO of Pins and Aces, joins Will Laurenson to discuss how he built a golf brand that is approaching $30 million in annual revenue. They explore profitable scaling, customer acquisition, TikTok Live, Whatnot, licensing partnerships and the power of community-driven ecommerce. Nick shares how Pins and Aces uses limited drops, paid memberships and live shopping events to drive loyalty and growth while keeping acquisition costs under control. If you're interested in ecommerce, brand building, customer retention and organic marketing strategies that actually work, this episode offers practical lessons from a rapidly growing business.