How EvolveMKD Balances Compliance and Creativity in Influencer Marketing
July 5, 2025
In this episode, we’re joined by Megan Driscoll, Founder & CEO of EvolveMKD — a fiercely independent PR agency reshaping influencer marketing in healthcare, beauty, and wellness.
From launching one of the biggest comeback campaigns for HydraFacial to navigating the tightrope between creativity and regulatory compliance, Megan reveals the systems and thinking behind Evolve’s award-winning work.
She shares how her team selects “Phys-Influencers,” manages brand risk, and builds long-term trust with creators in highly scrutinized industries. You’ll also hear her thoughts on cancel culture, the future of AI in vetting and approvals, and why performance-driven creativity is the future of PR.
🎯 Key Topics Discussed:
1.Balancing storytelling with FDA-compliant messaging
2.Why “Phys-Influencers” are the future of healthcare campaigns
3.How Evolve uses AI and Airtable for creator vetting
4.Lessons from the HydraFacial campaign turnaround
5.The impact of political commentary on brand safety
6.The evolving expectations from today’s creators
7.What PR agencies need to survive the AI era
🎙️ Welcome to S3E015 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👉 Discover what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Megan Driscoll, Founder & CEO of EvolveMKD — a fiercely independent PR agency reshaping influencer marketing in healthcare, beauty, and wellness.
From launching one of the biggest comeback campaigns for HydraFacial to navigating the tightrope between creativity and regulatory compliance, Megan reveals the systems and thinking behind Evolve’s award-winning work.
She shares how her team selects “Phys-Influencers,” manages brand risk, and builds long-term trust with creators in highly scrutinized industries. You’ll also hear her thoughts on cancel culture, the future of AI in vetting and approvals, and why performance-driven creativity is the future of PR.
🎯 Key Topics Discussed:
1.Balancing storytelling with FDA-compliant messaging
2.Why “Phys-Influencers” are the future of healthcare campaigns
3.How Evolve uses AI and Airtable for creator vetting
4.Lessons from the HydraFacial campaign turnaround
5.The impact of political commentary on brand safety
6.The evolving expectations from today’s creators
7.What PR agencies need to survive the AI era
👉 Discover what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Megan Driscoll, Founder & CEO of EvolveMKD — a fiercely independent PR agency reshaping influencer marketing in healthcare, beauty, and wellness.
From launching one of the biggest comeback campaigns for HydraFacial to navigating the tightrope between creativity and regulatory compliance, Megan reveals the systems and thinking behind Evolve’s award-winning work.
She shares how her team selects “Phys-Influencers,” manages brand risk, and builds long-term trust with creators in highly scrutinized industries. You’ll also hear her thoughts on cancel culture, the future of AI in vetting and approvals, and why performance-driven creativity is the future of PR.
🎯 Key Topics Discussed:
1.Balancing storytelling with FDA-compliant messaging
2.Why “Phys-Influencers” are the future of healthcare campaigns
3.How Evolve uses AI and Airtable for creator vetting
4.Lessons from the HydraFacial campaign turnaround
5.The impact of political commentary on brand safety
6.The evolving expectations from today’s creators
7.What PR agencies need to survive the AI era
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Check out what you can do with Phyllo here: https://www.getphyllo.com
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contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com