Welcome to another episode of Grow with Evelyn. Joining me today is Laurel Portié, Social Media Strategist, Marketing Consultant, and Founder of AdCoachingfor7. Listen in as we discuss Laurel’s journey in building a successful community with Facebook ads. She shares her experience in transitioning from a TV producer and marketer who had a passion for writing scripts for commercials to social media advertising and provides valuable tips for overcoming fears and representing oneself authentically on camera. We also discuss the importance of competition, collaboration, and building a strong pipeline. Laurel emphasizes the need for strategy, integrity, and patience in building a business and offers valuable insights and practical advice for anyone looking to build a thriving online community.
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Welcome to another episode of
Grow with Evelyn, a weekly podcast in which I chat with a value-based business owner who is making money online and changing lives along the way (including their own!). Discover what made them go on their journey, how they found growth, and how it shaped them. We’re on a mission to help people find how they can uniquely contribute and fulfill their desire to grow while empowering other people to do the same. I am your host,
Evelyn Weiss.
Joining me today is
Laurel Portié, Social Media Strategist, Marketing Consultant, and Founder of
AdCoachingfor7. Listen in as we discuss Laurel’s journey in building a successful community with Facebook ads. She shares her experience in transitioning from a TV producer and marketer who had a passion for writing scripts for commercials to social media advertising and provides valuable tips for overcoming fears and representing oneself authentically on camera. We also discuss the importance of competition, collaboration, and building a strong pipeline. Laurel emphasizes the need for strategy, integrity, and patience in building a business and offers valuable insights and practical advice for anyone looking to build a thriving online community.
Laurel is the founder of adcoachingfor7.com, where she has taught over 11,000 coaches and service providers how to launch $5 ads and keep their calendars booked with high-quality discovery calls. Laurel began her career in TV in 2002 predating the rise of Facebook and social media. She employs a unique advertising strategy honed from launching television shows. Unlike traditional ROI-focused methods, she prioritizes a broader marketing strategy, emphasizing value, pipeline equity, and consistent audience engagement, leading to her success.
Episode Chapters
- 00:00 - Intro
- 01:49 - Laurel’s inspiration and community-building
- 07:20 - Evolving her advertising strategy from TV to social media
- 11:33 - Three million in revenue on an ad spend of 150K: 20X ROI
- 15:52 - 90 days to data and why it works
- 23:14 - Are you camera shy? Here’s how to overcome it
- 27:13 - Transitioning from TV to Facebook
- 30:58 - Attending a workshop that triggered her A-ha moment
- 41:48 - Busting myths of starting an online business
- 47:22 - Consistency and patience are the keys to success
Episode Resources