Episode #669 - Mastering Category Design with Kevin Maney, Partner at Category Design Advisors

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Kevin Maney, a Partner at Category Design Advisors. Together, they delve into Kevin’s love for music and songwriting, emphasizing the significance of networking and curiosity in his journey as a technology writer. Kevin also sheds light on his expertise in assisting startup companies in crafting their narratives and the key themes he explores in his books.

Kevin Maney is a highly regarded author and technology columnist with over three decades of experience. He has achieved remarkable success with his bestselling books, including "The Two-Second Advantage," which became a New York Times best-seller in 2011. Additionally, his co-authored book, "Making the World Work Better," has been widely embraced, with over 600,000 copies in print across multiple languages.

Recognized for his influential work, Kevin's book "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets" has sold over 150,000 copies worldwide, earning critical acclaim. His latest release, "Intended Consequences," reached No. 2 on The Wall Street Journal's best-seller list and No. 7 on Publisher's Weekly's non-fiction book list within its first two weeks.

Beyond his accomplishments as an author, Kevin has made significant contributions to strategic thinking and category design, assisting leadership teams at numerous global companies. He has also made notable contributions as a Contributing Writer at Newsweek and VSA Partners while showcasing his expertise as an author for publishing giants Random House and John Wiley & Sons.