David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA

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In this episode, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA.

They cover:

Why has the number of 1st-time launchers increased threefold over the last 10 years?
Why do 60%+ of 1st-time launches fail, and how do they compare to big pharma launches?
What can 1st-time launchers learn from Mike Tyson about strategy and adapting to the circumstances?

Subscribe here:

And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Rohit Sood: https://www.linkedin.com/in/rsood/
EVERSANA: https://www.eversana.com/about/our-beliefs/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.