Everybody wants more leads...   And when it comes to getting more leads, content is king.    Put simply: If you want more leads, you need better content.   On our show today we have the king of content, Brad Smith, Founder of Codeless Interactive.    We sat down and went over what makes great content and how you can sharpen your content-creation skills.   Brad explained:   - Why content (and competition) is more complicated than it used to be   - How to approach content and what to look for in a writer   - Content under COVID-19   This blogpost includes highlights of our podcast interview with Brad Smith, Founder at Codeless Interactive.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.