In episode 48 of the Customers Who Click podcast, I spoke with Deri Jones about how to build a reliable tech stack.

If there’s a way to complete a task without getting a team of developers involved, you’d probably jump right onto it - I know I would (and I do!). Sometimes there really is no need to reinvent the wheel, especially when a single widget or a plugin can do the job, right?

But, with so many options available to marketers today, choosing the right solution can be a bit of a nightmare. There are literally thousands of them out there and they all promise to help you solve your problem. 

Then you have the ugly consequences of adding various plugins and widgets, load after load - think sluggish site speed and technical glitches that hugely impact the user and customer experience and eventually, your revenue. So although adding them is super simple and usually requires just a few clicks on your part, they stack up pretty quick and you’re left with chaos… (pun intended).

Deri started studying electronics at Cambridge University, and went on to be a serial entrepreneur,  involved at the earliest days of the Internet in the UK: running the UK’s first Internet service provider, then in the late 90’s founding and exiting one of the first internet security companies, and most recently founded and heads thinkTribe; working with over 50 UK blue-chip retailers and other sectors. He is a father of 2 sons, plays the guitar and follows the news on electric cars, Space-X,  Jordan Peterson and Sam Harris. You can connect with him on LinkedIn or head over to www.thinktribe.com