Episode #772 - Transforming Patients Into Fans with Dr. Chad Deal
February 22, 2024
This week on the Million Dollar Mastermind podcast, host Larry Weidel is joined by Dr. Chad Deal, a fellowship-trained, Board-Certified Cosmetic Surgeon who specializes in cosmetic procedures, and Owner of Southern Surgical Arts. Dr. Deal holds certifications from the American Board of Cosmetic Surgery (ABCS), the American Board of Facial Cosmetic Surgery (ABFCS), and the American Board of Surgery (ABS).
At Southern Surgical Arts, Dr. Deal and his team have successfully completed over 18,000 cosmetic surgeries, employing cutting-edge technology to achieve natural-looking, artistic outcomes. They work closely with each patient to understand their aesthetic desires, offering the most effective surgical and non-surgical solutions to meet their objectives.
Since joining the Southeast Tennessee community, Dr. Deal has earned significant recognition for his contributions to the field. He was a finalist for the Best of the Best Awards for Best Cosmetic Surgeon from 2011 to 2015 and won the Best Cosmetic Surgeon title in Chattanooga in 2016 and 2017. Additionally, he received the Patient’s Choice Award and The Most Compassionate Doctor Award on Vitals.com.
This week on the Million Dollar Mastermind podcast, host Larry Weidel is joined by Dr. Chad Deal, a fellowship-trained, Board-Certified Cosmetic Surgeon who specializes in cosmetic procedures, and Owner of Southern Surgical Arts. Dr. Deal holds certifications from the American Board of Cosmetic Surgery (ABCS), the American Board of Facial Cosmetic Surgery (ABFCS), and the American Board of Surgery (ABS).
In this final part, Larry and Dr. Deal focus on the innovative approach to marketing and business growth within cosmetic surgery. Dr. Deal highlights the significance of personal branding and engagement over traditional advertising, drawing on the example of Michael Salzhauer, aka Dr. Miami. He also dives into the shift from seeking patients to cultivating fans as they bring loyalty, referrals, and a higher level of engagement to a practice. Additionally, Dr. Deal outlines the careful balance between showcasing a fun, relatable personality on social media and sticking to medical professionalism and ethics, including the development of specific content guidelines to navigate social media platforms' rules and ensure patient privacy and dignity.
In this final part, Larry and Dr. Deal focus on the innovative approach to marketing and business growth within cosmetic surgery. Dr. Deal highlights the significance of personal branding and engagement over traditional advertising, drawing on the example of Michael Salzhauer, aka Dr. Miami. He also dives into the shift from seeking patients to cultivating fans as they bring loyalty, referrals, and a higher level of engagement to a practice. Additionally, Dr. Deal outlines the careful balance between showcasing a fun, relatable personality on social media and sticking to medical professionalism and ethics, including the development of specific content guidelines to navigate social media platforms' rules and ensure patient privacy and dignity.
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