As a technologist and a marketer, Mike has a unique perspective on growing your business in the digital age. In this interview, he shares his hard-won lessons about generating leads in a way that guarantees long-term value, his approach to working with clients and how it has evolved, what non-tech-savvy entrepreneurs can do to make smart decisions about technology, and a lot more.
What you will hear:
[00:19] Introducing Mike
[02:44] How Mike’s childhood started his passion for taking things apart
[05:24] One valuable lesson Mike learned getting his first client (while he was still in college)
[10:58] How Mike discovered digital marketing
[16:18] Do this before you hire someone for a technical role
[18:08] Want to build an app or a tech product? Start with the sales letter
[21:50] Mike’s unique approach to lead generation and onboarding clients
[29:03] A quick but important lesson about generating referrals
[30:42] How Mike’s agency stopped being reactive and became proactive
[33:34] #1 business lesson Mike has learned
[36:21] Key business metrics you’re probably not measuring — but should
[38:00] Mike’s biggest challenge as an entrepreneur
[40:46] What Mike loves — and hates — about marketing
[43:19] Where to find Mike online
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