Applying Cross-Industry Principles: April Gross’s Tips for Boosting Revenue & Collaboration
May 16, 2024
April Gross was the former Senior Director of Go To Market & Growth Solutions at Criteo. She has successfully built enablement functions from the ground up at 2 companies. This episode of the Go To Masters Show features April, as she talks about:Applying pharmaceutical sales techniques to tech salesKey factors to optimize performanceEffective ways to ensure cross-functional collaborationConnect with April Gross
April Gross was the former Senior Director of Go To Market & Growth Solutions at Criteo. She has successfully built enablement functions from the ground up at 2 companies. This episode of the Go To Masters Show features April, as she talks about:
- Applying pharmaceutical sales techniques to tech sales
- Key factors to optimize performance
- Effective ways to ensure cross-functional collaboration
Connect with April Gross
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