Katherine Cousins, CEO of Quay Eyewear, joins the show to discuss scaling optical, navigating multi-channel complexity, and using AI without compromising brand integrity. She shares how Quay moved from creating 400 assets per year to 400 per month, how a “summer of AI” transformed their content production, and why they are cautious about consumer-facing avatars. Katherine also reveals that optical is up 200 percent year on year and 30 percent above forecast following its relaunch in February 2025. A practical conversation on growth, brand positioning, and moving fast in a rapidly changing retail landscape.