The Wealthy Entrepreneur
From CIA to CX Expert: Joey Coleman on Building Unbreakable Relationships in Business Part 1
May 6, 2025
Today, our host Bob Gauvreau is joined by best-selling author and renowned speaker Joey Coleman to explore a powerful truth in business: growth starts with retention. From his early days working with the CIA to advising Fortune 500 companies, Joey delivers practical strategies and deep insights that every business owner needs to hear. He breaks down why as many as 70% of customers leave within the first 100 days—and what you can do to change that, starting with simple, human-focused steps like reducing buyer’s remorse and improving early customer touchpoints. Joey is the author of Never Lose a Customer Again, a must-read guide available online now for any business leader serious about long-term success. This is Part 1 of a two-part series—stay tuned for the next episode, where they shift focus to retaining your best employees. 👉 Listen now and learn how to build relationships that last.       Episode Highlights: 00:00 Welcome to The Wealthy Entrepreneur Podcast 01:09 Joey Coleman's Background and Introduction 06:03 Joey Coleman's Journey and Early Career 08:04 Experiences at the White House and with Tony Robbins 12:18 The Importance of Human Connection in Business 13:38 Joey's Transition to Writing and Consulting 19:53 The Cost of Losing a Customer 24:33 The 100-Day Rule and Customer Retention 26:26 Strategies for Enhancing Customer Journey 29:44 The Impact of Personalized Communication     About the Guest:Joey Coleman helps companies keep their customers and employees. As an award-winning speaker, he shares his First 100 Days® methodology for improving customer and employee retention with organizations around the world (e.g., Whirlpool, Volkswagen Australia, and Zappos). His two books have received critical acclaim; both were instant Wall Street Journal best sellers. Never Lose a Customer Again shows how to turn any sale into a lifelong customer, and his newest book, Never Lose an Employee Again, details a framework that companies worldwide can use to reduce turnover and increase employee engagement.   Connect with Joey: Website: https://joeycoleman.com/ LinkedIn:https://www.linkedin.com/in/joeycoleman1/       Resources: Get your BOOK NOW:Amazon: https://amzn.to/2U0N2nEB&N: https://bit.ly/NLCA-BNBookshop: https://bit.ly/GetIndieBooks Visit The Wealthy Entrepreneur Website: https://www.wealthyentrepreneur.co/  Download The Wealthy Entrepreneur (digital book) for FREE: https://profitsimple.ca/wealthy-entrepreneur Like our Facebook Page at https://www.facebook.com/wealthyentrepreneurofficial Join The Wealthy Entrepreneur Community for FREE at https://www.facebook.com/groups/gauvreaucpa  For more podcast episodes, subscribe to our YouTube channel at https://www.youtube.com/@wealthyentrepreneurofficial. Let’s continue to work on becoming a Wealthy Entrepreneur!See omnystudio.com/listener for privacy information.

Today, our host Bob Gauvreau is joined by best-selling author and renowned speaker Joey Coleman to explore a powerful truth in business: growth starts with retention. From his early days working with the CIA to advising Fortune 500 companies, Joey delivers practical strategies and deep insights that every business owner needs to hear.

He breaks down why as many as 70% of customers leave within the first 100 days—and what you can do to change that, starting with simple, human-focused steps like reducing buyer’s remorse and improving early customer touchpoints.

Joey is the author of Never Lose a Customer Again, a must-read guide available online now for any business leader serious about long-term success.

This is Part 1 of a two-part series—stay tuned for the next episode, where they shift focus to retaining your best employees.

👉 Listen now and learn how to build relationships that last.

 

 

 

Episode Highlights:

 

 


About the Guest:
Joey Coleman helps companies keep their customers and employees. As an award-winning speaker, he shares his First 100 Days® methodology for improving customer and employee retention with organizations around the world (e.g., Whirlpool, Volkswagen Australia, and Zappos). His two books have received critical acclaim; both were instant Wall Street Journal best sellers. Never Lose a Customer Again shows how to turn any sale into a lifelong customer, and his newest book, Never Lose an Employee Again, details a framework that companies worldwide can use to reduce turnover and increase employee engagement.

 

Connect with Joey:

 

 

 

Resources:

For more podcast episodes, subscribe to our YouTube channel at https://www.youtube.com/@wealthyentrepreneurofficial.

Let’s continue to work on becoming a Wealthy Entrepreneur!

See omnystudio.com/listener for privacy information.

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