Can you build a 7-figure e-commerce business without a massive team? In this episode of the eCom Ops Podcast, host Norbert Strappler interviews Elaine Pofeldt, journalist and author of The Million-Dollar, One-Person Business, to uncover how solopreneurs are scaling smarter—not harder.

The Power of One-Person E-Commerce Businesses with Elaine Pofeldt

What if you could scale your e-commerce store with just 1–3 people? Elaine Pofeldt, author of The Million-Dollar, One-Person Business, reveals how solopreneurs are crushing it.

Elaine Pofeldt is an award-winning freelance journalist, author, and speaker specializing in entrepreneurship and innovation. Her work has been featured in Forbes, CNBC, Fortune, and other top-tier publications. She's also the bestselling author of The Million-Dollar, One-Person Business, and Tiny Business, Big Money, which explores how individuals worldwide build scalable, capital-efficient ventures.

The No.1 eCom Operations hack

Test fast, cut losses early, and reinvest in your winners.

You Will Learn

Why outsourcing is non-negotiable for growth
How to attract media attention (without a PR team)
The “test fast, pivot faster” strategy for product success

Key Moments
(1:31) Elaine's Background and Expertise
(2:27) Key Strategies for E-commerce Success
(5:30) The Million Dollar One Person Business
(9:03) Media Exposure and Business Growth
(16:00) Insights from a Business Plan Competition