IMpulse S2E6 features Brian Freeman. Brian is the founder and CEO of Creatorland. Creatorland is a professional networking platform for content creators, brand managers, influencer marketers, and all other players in the creator economy.
You can sign up on Creatorland here: https://www.creatorland.com/
Brian pioneered the concept of nano-influencers at his previous startup, Heartbeat. He’s also a guest lecturer, investor, and a passionate advocate for AI and emerging trends. Brian has over 10 years of experience working with creators.
Connect with Brian Freeman on LinkedIn: https://www.linkedin.com/in/brianmfreeman/
This episode includes:
- Story of TikTok shut down in Philippines
- Pioneering nano-influencer concept
- Creatorland, Professional networking platform for content creators
- Creators dominate media consumption, marketers need to invest in them
- Nano influencers' importance for content marketing
- Nanoinfluencers' impact in West, TikTok's success
- TikTok is shifting Western attitudes towards live shopping
- Spotify's category-based approach to musicians' success
- Heartbeat's influencer marketing success
- Phyllo simplifies API connectivity for developers
Connect with us on a deeper level here: https://beacons.ai/getphyllo
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