The Growth FMCG CEO Podcast
Interview with Pablo Perversi, President Europe, Danone
November 29, 2024
Welcome to the second episode of The Growth FMCG CEO podcast with Frederic Fernandez. Join Frederic as he sits down with top FMCG CEOs to uncover the strategies and tactics driving their success and growth. Our guest for this month is Pablo Perversi, President of Europe for Danone. Pablo, a seasoned FMCG leader, reflects on his immigrant roots, a passion for societal impact, and a lifelong commitment to self-improvement. He also discusses his leadership style, focusing on integrity, teamwork, and resilience, cultivated through roles at Unilever, Danone, and Barry Callebaut. Pablo offers advice on building diverse, digitally savvy teams and fostering an innovative culture, underscoring sustainability and consumer-centricity as pillars of his vision for growth and transformation in FMCG.
Welcome to the second episode of The Growth FMCG CEO podcast with Frederic Fernandez. Join Frederic as he sits down with top FMCG CEOs to uncover the strategies and tactics driving their success and growth. 


Our guest for this month is Pablo Perversi, President of Europe for Danone. Pablo, a seasoned FMCG leader, reflects on his immigrant roots, a passion for societal impact, and a lifelong commitment to self-improvement. He also discusses his leadership style, focusing on integrity, teamwork, and resilience, cultivated through roles at Unilever, Danone, and Barry Callebaut. Pablo offers advice on building diverse, digitally savvy teams and fostering an innovative culture, underscoring sustainability and consumer-centricity as pillars of his vision for growth and transformation in FMCG.


Listen to hear Frederic and Pablo discuss the following topics:

(0:00) Early Life and Shaping Values
(12:16) Career Beginnings at Unilever 
(16:15) Key Learnings from Unilever Experience 
(27:00) Advice To Younger Self, Key Strengths & Career Advice 
(38:00) Transition to Barry Callebaut 
(42:00) Joining Danone as Europe CEO 
(50:00) Danone's Turnaround Foundations 
(58:00) Being At The Hand’s Reach Of Desire 
(1:02:25) Leading Plant-Based Growth With Alpro 
(1:06:25) Driving Expandability Through Consumer-Centricity & Avoiding The Private Labels Trap 
(1:11:20) Danone Synergistic And Ownable M&A Strategy 
(1:14:40) Role Of People/ Culture & Reflections On The European Turnaround 
(1:21:00) Perspective On Sustainability 
(1:26:25) Parting Thoughts 



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