In this episode I spoke with Raj Anand the founder of Goodman Lantern about content marketing.

In this episode you’ll learn how to go about a content strategy for your business. It’s not particularly quick, its not that simple, but the results can be incredible. Raj goes into detail about Top, Middle and Bottom of funnel content to really explain what sort of content should go where.

Raj Anand is the founder of Goodman Lantern, a team of native English content writing and software development services that help businesses sell better and grow faster. 

An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £55m. 

Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.