The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing
January 23, 2024
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses.
Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses.
Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.
Some key talking points include:
- The benefits of a fractional CMO
- How building authentic relationships drives B2B influencer marketing
- The best practices for fractional CMOs
- The role of AI as a co-pilot in marketing
- Why more marketing leaders should consider becoming fractional CMOs
As an experienced entrepreneur and marketer and the Founder & CEO of &Marketing, Rajat (Raj) Kapur strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies without the excess baggage. His team of professionals can either augment an existing team, take on the role of "Fractional CMO," or outsource the entire marketing function for a client. In EOS parlance, Raj is the "Visionary" for &Marketing.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]