What CROs really want from RevOps this year —featuring Epsilon, Cloudinary, and 6sense [Special episode]
June 23, 2025
What does revenue leadership really expect from RevOps in 2025? In this special episode of The Sales Compensation Show, we’re bringing you three powerhouse CROs to discover exactly how they see this role's evolution and what's required today.
Joining Forma.ai's Founder & CEO Nabeil Alazzam we have Susan Rothwell, Chief Revenue Officer at Epsilon, Allison Metcalfe, Chief Revenue Officer at Cloudinary, and Latané Conant, Chief Revenue Officer at 6sense.
Together, they unpack how the RevOps-CRO partnership is changing—and what today’s leadership truly needs from operations teams.
You’ll learn how RevOps can elevate beyond execution—actively shaping strategy and influencing outcomes, the metrics CROs care about most in 2025 (and what’s being deprioritized), how to walk the line between operational rigor and strategic agility, and why forecasting accuracy is not simply a nice-to-have anymore.
If you're a RevOps leader (or aspiring to be one), this episode is terrific for understanding what the C-suite wishes they could tell you about how to partner with them.
What do today’s CROs really need from RevOps in 2025?
In this special episode of The Sales Compensation Show, we go behind the scenes with three leading CROs to explore how the RevOps role is evolving—and what it takes to become indispensable to the executive team.
Joining Forma.ai Founder & CEO Nabeil Alazzam are:
- Susan Rothwell, CRO at Epsilon
- Allison Metcalfe, CRO at Cloudinary
- Latané Conant, CRO at 6sense
This candid conversation dives into how RevOps is moving from support function to strategic force, the KPIs and forecasting capabilities that matter most, and how operations teams can earn a permanent seat at the leadership table.
If you're in RevOps—or building toward it—this is the kind of episode that reveals what your exec team wishes you knew.
Episode Highlights:
- The evolving RevOps-CRO relationship
- What CROs want from RevOps in today’s environment
- The metrics that matter (and those that don’t)
- Why strategic agility is a leadership expectation
- Forecasting as a credibility play for RevOps
- Actionable advice from the panel: how to lead up, influence, and drive impact with your exec team
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