Decoding the Total Cost of a Car Ownership with Samuel Ellis
August 10, 2023
In this episode of Designing for Movement: The Mobility UX Podcast, Samuel Ellis, Co-founder and CEO of Karfu, joins host Julian Brinkley to reveal how Karfu helps consumers make informed decisions based on the total cost of ownership or use and how it nudges people towards more sustainable mobility options.
In this episode of Designing for Movement: The Mobility UX Podcast, host Julian Brinkley is joined by Samuel Ellis, Co-founder and CEO of Karfu.
Join them as they discuss:
- What is Karfu?
- Understanding the total cost of a car ownership
- How Karfu helps you make informed mobility choices
- Making an emotional versus informed mobility decision
Samuel is a distinguished personality at the crossroads of business strategy, transformation, and innovation, particularly in the automotive and mobility sector. His illustrious journey spans from a successful Corporate Restructuring and Accountancy career to assuming a prominent role as the driving force behind M&C Saatchi Innovation. Moreover, he co-founded Project Automobility, showcasing his entrepreneurial spirit, and later established Karfu.
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