Are Chatbots The Future Of Customer Engagement?

In this episode, I spoke with John Preston from Superstar Bots all about chatbots, where they fit into the marketing mix, and importantly, how to use them. Chatbots are a fantastic way of engaging with customers, but it's so crucial you get the long term strategy correct. With the 24hour rule in place, if you don’t get it right, chatbots can be an incredibly expensive and wasteful marketing channel. Fortunately, John is here to tell you how to implement them properly!

In this episode, I spoke with John Preston from Superstar Bots all about chatbots, where they fit into the marketing mix, and importantly, how to use them.

Chatbots are a fantastic way of engaging with customers, but it's so crucial you get the long term strategy correct. With the 24hour rule in place, if you don’t get it right, chatbots can be an incredibly expensive and wasteful marketing channel.

Fortunately, John is here to tell you how to implement them properly! Originally from a multi-million pound branded sales and marketing background to a gym owner and successful online coach, John is now the Go To expert for Messenger Lead Gen funnels within the Network Marketing & coaching niches.

He’s based in Manchester, UK (United not City) and runs the SuperstarBots Ltd agency, Manychat UK Networking Group and in addition to being an Agency partner & Messenger Educator was one of the first worldwide to be recognised with the Manychat Marketing Expert award.