The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable
August 12, 2025
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.
What You’ll Learn:
- Why B2B social media can (and should) be funny, and how to make it work
- The shift from brand rigidness to brand personality and layered voice
- How to balance promotion, education, and entertainment in your content strategy
- Why viral success needs a custom definition for your brand and audience
- What most execs get wrong when judging social media content
- How to scale authenticity without scaling cringe
Miruna Dragomir is the CMO at Planable, the content collaboration platform built for modern social media teams. She joined Planable as its first marketing hire when the company had only 50 customers and has since helped scale it to over 6,000. With prior experience at Oracle and Uber, Miruna brings a rare blend of enterprise discipline and startup scrappiness to her role. She’s especially passionate about elevating the role of B2B social and helping marketers build brands that actually connect.
GUESTS: Miruna Dragomir, Chief Marketing Officer at Planable
Now that you know how Miruna approaches social media with strategy, clarity, and personality, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUESTS: Miruna Dragomir, Chief Marketing Officer at Planable
Now that you know how Miruna approaches social media with strategy, clarity, and personality, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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