Gifting is one of the most overlooked growth opportunities in e-commerce. In this episode, Nick Kennedy, co-founder of GiftNote, explains why gifted orders convert higher, carry higher average order values, and introduce brands to entirely new customers they usually never see. Nick shares real Q4 gifting data, how brands can identify and engage gift recipients compliantly, and why gifting should be treated as an always-on strategy, not just a seasonal feature. A practical conversation on customer experience, revenue, and the hidden potential inside gifting.