Insight Drop: The 3 Trends Shaping MedComms in 2025

MedComms is overdue for a reboot. Static PDFs. Oversized decks. Siloed teams. No feedback loops. These outdated practices are slowing teams down and wasting valuable resources. In this episode of Transforming Medical Communications, Wesley Portegies shares bold insights from the State of Medical Communications 2025 survey and breaks down three urgent trends that pharma leaders can’t afford to ignore. From dismantling silos to killing the static PDF once and for all, this episode offers a practical roadmap to modernize how Medical Affairs teams create, deliver, and measure content.

You’ll learn how to:

Break down silos and align across medical, commercial, and affiliate teams
Build content that’s interactive, modular, and actually gets used
Track affiliate adoption and stop wasting global efforts

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Reserve your session → Schedule now https://calendly.com/d/gc7q-khv/consultancy-meeting

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

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Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.