What happens when a $700 million distributor buys a top competitor, and everything starts to unravel? That’s the situation John Arquette, Ecommerce Director at Galls, walked into when he took over ecommerce at Galls and turned things around quickly. A Marine Corps veteran with two decades in ecommerce, John shares how he rebuilt trust with military customers, revived a failing email program, and used a literal Jeep tour to collect first-party data that drove 97% click-through rates. In this episode, he breaks down how to consolidate brands without losing SEO, why marketplaces aren’t always the answer, and what ecommerce leaders should finally stop doing in 2025. If you’re managing scale, transition, or transformation, this one’s for you.