How AI is Transforming Marketing in 2025, Expert Insights from Guy Hanson of Validity
February 4, 2025
In this episode of Careers Unwrap, host Mark Fawcett sits down with Guy Hanson, Vice President of Customer Engagement at Validity, to explore the evolving world of digital marketing and data management. They discuss the AI revolution's impact on marketing, the critical importance of data literacy in modern careers, and how to build successful customer engagement strategies. Guy shares valuable insights from his 35-year journey in tech and marketing, offering essential advice for those starting their careers in this rapidly changing field.
In this episode of Careers Unwrap, host Mark Fawcett welcomes Guy Hanson, Vice President of Customer Engagement at Validity, a renowned expert in digital marketing and data management.
Join them as they explore:
- The evolving landscape of AI in marketing from "wow" and "now"
- The critical role of data in modern marketing
- How data literacy shapes future marketing career success
- The importance of an omnichannel marketing approach
- What hiring managers look for beyond technical skills
- The rapid evolution of marketing technology
Guy Hanson is the Vice President of Customer Engagement at Validity and a distinguished expert in digital marketing and data management. With over three decades of experience evolving from mainframe computing to modern digital marketing, Guy has played a pivotal role in shaping how businesses leverage data for customer engagement and growth. As a sought-after industry speaker who has presented at more than 100 events, he brings deep expertise in email marketing optimization, data literacy, and the strategic application of AI in marketing. Guy is particularly noted for his ability to bridge the technical aspects of data management with practical business outcomes, making him a valuable voice for both marketing practitioners and business leaders navigating the rapidly evolving digital landscape.
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