Revenue-Focused SEO: Strategies for Maximizing Profitability with Alex Galinos, Head of SEO at Hoppa
August 13, 2024
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, to discuss the concept of revenue-focused SEO. They explore how to align SEO strategies with business metrics, the importance of balancing short-term wins with long-term strategies, and the crucial connection between SEO, CRO, and PPC in driving profitability.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, for an insightful discussion on revenue-focused SEO strategies.
Join them as they:
- Delve into Alex's diverse background in SEO across multiple industries
- Explore the concept of revenue-focused SEO and its importance in modern digital marketing
- Discuss strategies for aligning SEO metrics with business goals and financial outcomes
- Examine the crucial connection between SEO, CRO, and PPC in driving profitability
- Consider the challenges of balancing short-term wins with long-term SEO strategies
- Shine a light on the impact of technology choices on SEO performance
- Offer practical advice for SEO professionals looking to demonstrate value to stakeholders
Alex Galinos is the Head of SEO at Hoppa, a travel company where he spearheads a revenue-focused SEO strategy across multiple international markets. With experience in diverse industries including gambling, travel, e-commerce, and more, Alex brings a unique perspective to SEO that emphasizes profitability and business impact alongside traditional metrics.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
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