Jacqueline Wicks, Chief Commercial Officer at Power Plate and founder of Peer Trainer, joins Will Laurenson to discuss consumer health, AI workflows, premium product marketing, and customer experience. Jackie explains how she helped build one of the first online fitness communities before social media existed, why she believes AI is only as effective as the prompts behind it, and how Power Plate markets a $3,000 wellness product through education and trust. The conversation also explores whole-body vibration technology, long-consideration purchases, and why great customer service often comes down to making people feel understood rather than corrected.